When Success Stops Feeling Like Success

On paper, I was doing everything right.
I had clients in multiple countries, a growing coaching business, a packed calendar.

But inside? I was outdated.
Outdated by the roles I took on.
Outdated by the version of success I thought I had to chase.
Outdated by the pressure to keep performing while feeling more and more disconnected from myself.

So I stopped living by the shoulds and have-to’s.
I turned inward.

That’s when The Reforged Leader started to take shape.
Not from strategy but from honesty, alignment, and work I couldn’t avoid anymore.

Carlos standing on a rocky outcrop looking towards the horizon and new beginnings, supposed to show his journey towards the next step of reformed leader.

What Qualifies Me to Lead This Work

This isn’t theory.'

I’ve built teams, launched ventures, and coached across languages, cultures, and crises.

  • Opened 16 new offices in Mongolia during COVID

  • Scaled to 370+ team members in 24 locations

  • Led a sales team in China without speaking the language

  • Built Cocora.io, a coaching company in South America

  • Taught business to over 15,000 students

  • Coached VCs, founders, and professionals across 15 countries

  • ICF-Certified PCC Coach, ELI-MP Certified, trained at the Center for Creative Leadership

  • Integrated neuroscience, somatics, systems theory, and ran 100+ coaching experiments to build the MASTER Framework

Wherever I went, I saw the same thing
Brilliant people stuck in loops that no external success could solve.
That gap became my mission.

A Coach Who’s Been Where You Are

This work is for people who are tired of pretending.
You’ve hit the goals, built the brand, earned the title.
But something feels off. You’re out of sync with yourself.

I work with high-functioning professionals in transition.
Founders, operators, creatives, and leaders who feel like they’re performing a version of their life that no longer fits.

They’ve tried meditation, journaling, books, breathing apps,
but the loop still plays.

They’ve blamed their team, their culture, their countries economy,
until they’re ready to take ownership again.

If you feel like success is costing you something you can’t name,
this is the work that helps you find it again.

Is This You?

You’re capable of more than your current rhythm allows.
But success without alignment creates friction.

You feel it in the overthinking.
The sense that something's off.
The burnout.

That space between who you are and who you're becoming, that's the gap.
And that’s exactly where we start.

If your current pace isn’t sustainable, and your old identity no longer fits…

It’s time.

Let’s Reforge.

A diverse group of professionals attending a conference or workshop in a well-lit room. Some are seated at tables with notebooks and water bottles, while a man stands and speaks to the group, smiling.


This badge reflects my training in delivering high-impact, personalized coaching.

What it means for you:

  • Clarity to grow with purpose

  • Confidence to navigate your career

  • Tools to lead with presence and empathy

  • Support tailored to your goals

CERTIFIED PROFESSIONAL COACH (CPC)

IPEC Coaching logo with a badge stating Certified Professional Coach on a blue background.

COR.E LEADERSHIP DYNAMICS™ SPECIALIST (CLDS)

Certified in COR.E Leadership Dynamics™ by iPEC

This credential represents advanced training in leadership performance and executive coaching.

What it means for you:

  • Proven tools to accelerate your professional growth

  • Support in navigating complex leadership challenges

  • Guidance to lead teams with clarity, confidence, and impact

  • A structured path to lasting success and fulfillment

iPEC Coaching logo featuring the word 'CORE' with a yellow circular brushstroke replacing the letter 'O', and the words 'Leadership Dynamics Specialist' underneath.

ENERGY LEADERSHIP INDEX MASTER PRACTITIONER (ELI-MP)

Unlock powerful leadership insights through a deep understanding of your unique energy profile.

What You’ll Gain:

  • A personalized ELI assessment revealing how your energy drives behavior

  • Strategies to increase energy, focus, and impact

  • Tools to lead with greater confidence, resilience, and authenticity

A badge with the logos of iPEC Coaching and ELI Energy Leadership Index, labeled 'Master Practitioner'.

ASSOCIATE CERTIFIED COACH CERTIFICATION

A globally recognized certification backed by rigorous standards and proven coaching expertise.

What It Means for You:

  • Sharper leadership and decision-making

  • Clear, strategic solutions to complex challenges

  • Sustainable personal and professional growth

ICF Credentials and Standards badge indicating 'Associate Certified Coach' with the ICF logo and a blue, orange, and yellow color scheme.